ALTER EGO

Alter Ego Italy – a professional haircare brand from Italy that combines advanced technology with the power of nature. The range includes shampoos, conditioners, masks, serums, oils, repair treatments, and styling products, designed to provide complete care for every hair type.

Each Alter Ego product is enriched with natural ingredients and is mostly free from sulfates and parabens. Safe for colored and sensitive hair, the formulas offer restoration, hydration, color protection, volume, and nourishment – delivering salon-quality results while caring for your health and the environment.